Uneviling White Revolution 2.0 is expected to consolidate the milk production in the country and make India as a global leader. Comment (200 Words)
Refer - Financial Express
Enrich the answer from other sources, if the question demands.
IAS Parliament 5 years
KEY POINTS
Marketing and innovation, thus, are increasingly becoming important on the cusp of White Revolution 2.0.
White Revolution 2.0
· The new revolution has effectuated dairy firms’ marketing strategy for milk and milk products, resuscitating the outlook of product-market mix.
· When the market integration took place post-liberalisation and Milk and Milk Products Order (2002) was abolished, dairy businesses observed a radical shift toward a strategic product diversification.
· Market structure, conduct, and performance has dramatically changed post 2000s.
· Besides the established cooperative federations like Amul, other state cooperative federations and multinationals (namely, Nestle, Danon, and Lactalis) are aggressively harnessing the untapped business potential.
· Strategic partnership and competitive intelligence can create and distribute tangible benefits by strengthening the backend and frontend supply chain.
· Increase in the market share depends on how dairy firms’ capabilities and their resources are utilised given the opportunities and threats emanating from emerging markets economies.
· Digital technology-enabled dairy firms need to identify their compatible partners and competitors for co-creation through product-process innovation via relationship/value-based marketing.
· National Dairy Development Board (NDDB) plays a pivotal role in dairy businesses through institutional and structural/policy reforms.
· For example, National Dairy Plan flagged off in 2012 at the auspices of NThe phase one aimed to improve milk production and animal breed development.
Chinna 5 years
Kindly review. ..thank you. ..
IAS Parliament 5 years
Good attempt. Keep Writing.
IAS Parliament 5 years
KEY POINTS
Marketing and innovation, thus, are increasingly becoming important on the cusp of White Revolution 2.0.
White Revolution 2.0
· The new revolution has effectuated dairy firms’ marketing strategy for milk and milk products, resuscitating the outlook of product-market mix.
· When the market integration took place post-liberalisation and Milk and Milk Products Order (2002) was abolished, dairy businesses observed a radical shift toward a strategic product diversification.
· Market structure, conduct, and performance has dramatically changed post 2000s.
· Besides the established cooperative federations like Amul, other state cooperative federations and multinationals (namely, Nestle, Danon, and Lactalis) are aggressively harnessing the untapped business potential.
· Strategic partnership and competitive intelligence can create and distribute tangible benefits by strengthening the backend and frontend supply chain.
· Increase in the market share depends on how dairy firms’ capabilities and their resources are utilised given the opportunities and threats emanating from emerging markets economies.
· Digital technology-enabled dairy firms need to identify their compatible partners and competitors for co-creation through product-process innovation via relationship/value-based marketing.
· National Dairy Development Board (NDDB) plays a pivotal role in dairy businesses through institutional and structural/policy reforms.
· For example, National Dairy Plan flagged off in 2012 at the auspices of NThe phase one aimed to improve milk production and animal breed development.
Vendhan 5 years
Tn ku
IAS Parliament 5 years
Good attempt. Keep Writing.
Abhilasha 5 years
Please review.
IAS Parliament 5 years
Good answer. Keep Writing.
