Swachh Bharat Mission (SBM)
- Objective - SBM is intended at accelerating the efforts to achieve universal sanitation coverage.
- It aims at achieving Open Defecation Free (ODF) nation and a Swachh Bharat (Clean India) by 2nd Oct, 2019, the 150th anniversary of Mahatma Gandhi.
- Implementation - Behaviour change is the primary focus and fundamental tool for achievement of ODF outcomes.
- This is carried out through the Ministry's focused Information, Education and Communication (IEC) programme.
- It also promotes gender sensitive information, behaviour change guidelines and various mass education activities.
- In this line, the Ministry issued the gender guidelines and Menstrual Management Guidelines.
- Freedom from Open Defecation (FOD) week was organised from Aug 9 to Aug 15.
- IEC activities Rallies, Marathons, Felicitation of Champions, competitions, mass mobilization of communities across the rural hinterland was carried out during the week.
- Swachh Sankalp se Swachh Siddhi Competition is another major step towards making Swachhta (cleanliness) a people’s movement.
- Countrywide Film, Essay and Painting Competitions were organised as part of this.
- Swachhta Action Plan (SAP) is in line with achieving a Clean India by making swachhata everyone’s business.
- SAP is a first of its kind inter-ministerial programme towards this end.
- A separate budget head has been created for this by the Ministry of Finance.
- This is to carry out the specific activities charted out by different ministries.
- The sanitation ministry thus coordinates the works with all other Ministries, the state governments, local institutions, NGOs, media and the rest of stakeholders.
- Besides, the ministry is also allocated the charge of SBM-Gramin (rural sanitation programme).
Swachhata Pakhwada
- The objective is to bringing a fortnight long cleanliness drive by engaging Central Ministries and Departments, in their jurisdiction.
- An annual calendar is pre-circulated among the Ministries to help them plan for the Pakhwada activities.
- The activities include 'mass pledge' by the employees, inspection and repair work of all sanitary facilities in office premises, disposal of old items, pest control, etc.
NamamiGange
- NamamiGange Programme is an initiative of the Ministry of Water Resources (MOWR).
- It is intended at making villages on the bank of River Ganga ODF.
- Hence, the interventions dealing with solid and liquid waste management are being implemented by MDWS.
- Around 4500 villages located across Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal have been declared ODF with active help of state governments.
- The Ministry has now taken up 24 villages on the bank of River Ganga to transform them as Ganga Grams.
- The works include rural sanitation, development of water bodies and river ghats, construction/ modernization of crematoria, etc.
- These works on Ganga Grams are done in coordination with NMCG (National Mission for Clean Ganga).
Swachh Iconic Places (SIP)
- This is a multi-stakeholder initiative that focuses on cleaning up 100 places across India that are “iconic” due to their heritage, religious and/or cultural significance.
- It is done in partnership with Ministries of Urban Development, Tourism and Culture with MDWS being the nodal ministry.
- Designated PSUs or corporates are roped in for financial and technical support.
Swachh Shakti
- This is an event organized on March 8th, 2017, International Women’s Day.
- Swachhta Champions were honoured for their outstanding contribution towards making Swachh Bharat a reality in rural India.
Darwaza Bandh Media Campaigns
- This was an aggressive mass media campaign organised towards the objective of Behaviour Change.
- It featured film star Amitabh Bachchan to promote continued toilet use, especially by men.
Swachhata Hi Seva (SHS) (Sept 15 – Oct 2, 2017)
- This is an initiative to involve people from various walks of life to take up the cleanliness drive as a service.
- It may include NGOs, schools, colleges, social, cultural and political leaders, corporates, government officials, Collectors and sarpanches, etc.
- It carries forward the message that Swachhata (cleanliness) is a collective responsibility of all citizens to keep the nation clean.
Source: PIB
