The Food Safety and Standards Authority of India (FSSAI) has notified a draft regulation against fast food.
It aims at prohibiting the sale and advertisement of food rich in fat, sugar and salt to schoolchildren inside the school premises and within 50 m around it.
Why this move is taken now?
It comes in response to the 2015 order from the Delhi High Court directing the central agency to frame norms to promote healthy diets in schools.
Besides prohibiting the sale of junk food, the FSSAI requires schools to simultaneously encourage and promote a safe and balanced diet.
What are the regulations?
The FSSAI wants to shield the children from consuming unhealthy food items and snacks.
So, it prohibits food companies that manufacture the above-mentioned items from advertising or offering for free such foods in school premises and within 50 m of the campus.
It wants to thwart food companies from luring children to consume foods rich in fat, sugar and salt.
So, it prohibited the companies from using their logos, brand names and product names on educational materials, as well as on school property such as buildings, buses, and athletic fields.
As a guidance to provide wholesome food, the agency recommends the use of a combination of whole grains, milk, eggs, and millets.
It also listed a set of general guidelines for selection of food products that can be offered in schools.
What is the significance of this move?
Even as malnutrition accounted for over seven lakhs (68%) deaths in children under the age of five years in 2017 in India, there is rising obesity in schoolchildren in many States.
July 2017 study - India, with 14.4 million, had the second most number of obese children among 195 countries.
Recent study - 23 States to have child overweight prevalence more than the national average, with 6 States having a prevalence of over 20%.
Studies have shown how a western diet affects the composition and diversity of gut bacteria and sets the stage for many metabolic diseases.
Hence, any attempt to reduce and discourage the intake of unhealthy foods should be welcomed.
(Intake of unhealthy foods - A major cause of unhealthy weight gain in children).
What would be the challenge?
The challenge will be in enforcement, particularly in preventing the sale and promotion of unhealthy food near schools.
For instance, despite the sale and advertisement of tobacco products within 100 yards of a school being prohibited, violation is more the norm than the exception.
Shops that sell tobacco products very often also sell many of the packaged unhealthy foods that the FSSAI now wants to ban.
Way Forward - The onus of inculcating healthy eating habits also starts at home.
Besides taking steps to reduce the intake of unhealthy food, both schools and parents should ensure children get adequate physical activity, which is increasingly being neglected for various reasons.
It is a combination of healthy food and regular physical activity that will go a long way in bringing up healthier children.
