Niveshak Didi

Prelims – Current events of national and international importance| Economic and Social Development.

Mains (GS II) – Issues relating to development and management of Social Sector/Services relating to Health, Education, Human Resources.

Why in News?

Recently, a Memorandum of Agreement (MoA) has signed jointly to launch the Phase 2 of the Niveshak Didi.

• Niveshak Didi – A unique initiative that trains women postal workers and community leaders to act as financial educators within their local regions.
• Aim – To scale financial literacy among women in rural, semi-urban, and underserved areas through grassroots mobilization and community-driven education.
• To empower rural women with the skills and confidence to make informed financial decisions.
• Nodal Ministry – Ministry of Corporate Affairs.

Phase 1 of Niveshak Didi was launched in 2022 and more than 55,000 beneficiaries participated in IPPB Financial Literacy Camps across India.

Approximately 60% female beneficiaries mostly in the youth & economically active age group.

• Launched by – Investor Education and Protection Fund Authority (IEPFA) and India Post Payments Bank (IPPB).
• Significance – It is a women-centric model led by almost 40,000 women postal workers trained as Niveshak Didis, who will conduct sessions on responsible investing, fraud awareness, savings habits, and digital banking tools.
• It enables them to build trust, inspire & share financial discipline, and create a lasting impact at the grassroots level.

Phase 2 will see the deployment of over 4,000 financial literacy camps across India.

Reference

PIB| Launch Phase 2 of Niveshak Didi