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Implications of fine on google

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July 10, 2017

Why in news?

European Union’s competition watchdog has fined Google with 2.42 billion euro.

What was the reason?

  • ‘Google Shopping’ is Google’s own price-comparison website.
  • Google is alleged of abusing its position of dominance in the market by favouring products listed on ‘Google Shopping’, over those on competing websites.

Is the judgment justified?

  • The fine is still considered baseless because businesses can have a valid economic reason to showcase certain products more prominently than others.
  • Advertisements can be considered faulty and punishable only if the standards are not met.
  • Google holds over 80% of the market share in Europe’s search engine market.
  • But it is not a legal monopoly, as anybody is free to compete against it.
  • So this did not call for an economic regulation by EU.
  • The decision also rejected the pro-consumer product design of Google Shopping.

What should be done?

  • It should be ensured that EU’s regulatory overreach is not a barrier for innovation and consumers.
  • Innovations that benefit consumers must be properly differentiated from those that hurt competitors.

 

Source: The Hindu

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