Analyse the performance of the country’s soft power holistically at the global level. (200 Words)
Refer - Business Standard
Enrich the answer from other sources, if the question demands
IAS Parliament 5 years
KEY POINTS
· While this is the first time India has broken into the top 30, the Brand Finance Global Soft-Power Index 2020 highlighted that India punches well below its weight — ranked 27th — below China (5),the UAE (18) and even Saudi Arabia (26).
· Brand Finance concludes that India clearly underperforms, given the size of its population, economy and its rich heritage.
· The index takes into account three parameters — familiarity, reputation and influence — based on a survey of over 55,000 respondents.
· The IT sector’s influence on Western innovation and talent is unsurpassed, but its reputation is often dented by attention on use of H1B visas or complaints of discrimination.
· The research highlights our low scores in categories such as media and communications worse than Turkey, Qatar and Thailand and comparable to countries such as Egypt and the Philippines as well as in governance, where we are at the same level as Egypt and a shade better than Brazil and South Africa.
· Creating a balance between hard nationalism at home and driving soft power globally is a fine line that the ministry of external affairs has to tread carefully as it redefines India’s global positioning.
Shivangi 5 years
Please review.
IAS Parliament 5 years
Good attempt. Keep Writing.
IAS Parliament 5 years
KEY POINTS
· While this is the first time India has broken into the top 30, the Brand Finance Global Soft-Power Index 2020 highlighted that India punches well below its weight — ranked 27th — below China (5),the UAE (18) and even Saudi Arabia (26).
· Brand Finance concludes that India clearly underperforms, given the size of its population, economy and its rich heritage.
· The index takes into account three parameters — familiarity, reputation and influence — based on a survey of over 55,000 respondents.
· The IT sector’s influence on Western innovation and talent is unsurpassed, but its reputation is often dented by attention on use of H1B visas or complaints of discrimination.
· The research highlights our low scores in categories such as media and communications worse than Turkey, Qatar and Thailand and comparable to countries such as Egypt and the Philippines as well as in governance, where we are at the same level as Egypt and a shade better than Brazil and South Africa.
· Creating a balance between hard nationalism at home and driving soft power globally is a fine line that the ministry of external affairs has to tread carefully as it redefines India’s global positioning.
