21/02/2019 - Social Justice | Mainstorming

IAS Parliament 6 years

KEY POINTS

Disha is a partnership between the India Development Foundation and UNDP, supported by IKEA Foundation, that aims to support one million underprivileged women in India learn marketable skills and connect with income opportunities.

Current situation

· The Ministry of Statistics and Programme Implementation shows that women constitute only 14 per cent of the total entrepreneurs in the country.

· Women in rural areas face multiple barriers to pursuing income-generating activities, with patriarchal family and societal norms being the primary hurdle

· Other issues include lack of awareness about opportunities, difficulty in accessing formal financing and poor customer management skills.

Outcomes of the project

· Biz Sakhis are women from rural communities who guide budding female entrepreneurs through multiple processes and provide both practical and psychological support to them.

· As a first step, they encourage rural women to start their own businesses by making them aware of entrepreneurship as a realistic opportunity, and, by informing them of the benefits of starting their own small businesses.

· Even after the women are trained, access to finance remains a big hurdle for rural women,Biz Sakhis are instrumental at this point in helping them access formal banking channels for loans, by providing them information about schemes such as the Mudra Yojana Scheme of the government.

· Biz Sakhis provide inputs to help women access market linkages and introduce them to a variety of business models and ideas to help them scale up. They also work with small business owners to develop their communication skills, and to be able to persuade and negotiate with stakeholders within the ecosystem of their businesses.