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Role of Media

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March 21, 2018

Analyse why fake news on social media travels faster than the truth. What could be a possible way to reduce such rapid spread?

Refer – The Hindu

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IAS Parliament 7 years

KEY POINTS

·        False news spreads “farther, faster, deeper, and more widely” than true news.

·        This difference was not due to bots and automatons, but to the efforts of humans.

·        Many more people share and retweet false news than truth.

Reasons for such rapid spread

·        The key reasons behind this are the emotions inspired by the two types of news.

·        False news inspired surprise and disgust, whereas truth caused sadness, anticipation, joy and trust.

·        Evidently, the former set is more powerful.

Solution

·        Establishing fact-checking sites and spreading awareness among people not to get taken in by “novelty” value when sharing stories could be the key to reducing the spread of such false news.

·        Common sense of not accepting everything, written online as a truth is the immediate necessity.

·        A positive approach of posting the real information about the fake news would curtail the spread of such news in future.

·        Integration of scientific community with the government to find innovative ways to identify and curtail fake news and its spread.

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